CORPORATE COMMUNICATIONS IS WHAT LINKS MARKETING, PR, & CSR EFFORTS TO THE ORGANIZATIONAL OBJECTIVES
With the new era of the Internet, and the new technologies that helped general people to communicate and connect, new rules have penetrated and came into the marketing landscape. Nowadays, communications function has became a system of integrated roles of marketing and public relations (PR), as well as digital marketing, which formed a challenging environment for organizations and corporations. This combination of marketing, PR, and digital marketing, is called: corporate communications. This role is to ensure that internal and external communications are all aligned and all key messages are serving the organizational objectives. Furthermore, corporate communication function helps to maintain a decent reputation of the brand, to manage media crisis and associated risks systematically in order for the brand to be perceived positively by the public.
SUCCESS STORIES
STOCK PRICE MAXIMIZATION OF SAVOLA GROUPDuring June 2012, Savola Group stock price was at SAR 34. Due to the positive performance, and the successful exits of a number of businesses as well as some capital gains (i.e. Savola Plastic Co.), the stock price performance maintained ascendant to reach SAR 80 in October 2015, scoring 135% record increase in 3 years. Indeed, corporate communications played a key role in communicating the financial disclosures and quarterly announcements with a positive tone of voice, along with the social activities that ensure Savola is perceived as socially responsible.
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MARKING THE 40TH ANNIVERSARY2016 saw SEDCO Holding Group reflect on almost 40 years as a world-class private wealth manager and institutional investor. Throughout the year 2016, the 40th anniversary theme has impacted all of the company's communications, in addition to a number of new initiatives that support the goal of boosting employees' sense of pride.
BOOSTING SEDCO'S IMAGE AS EMPLOYER-OF-CHOICEWhile SEDCO Holding Group continuously holds a number of extraordinary internal events and activities that boost employees loyalty and sense of belonging, SEDCO was ranked 11th Great Place To Work® in the Kingdom for 2014. Afterwards, SEDCO managed to jump in the ranking and to achieve top 8th Great Place To Work® locally for the two consecutive years 2015 and 2016. By end of 2017, SEDCO Holding was announced as top 4 Great Place To Work® in the Kingdom as well as top 12 Great Place To Work in Asia.
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(70'S CORNER) WERE BUILT DURING ANNUAL MULTAQA AT LEYLATY TO CREATE ENGAGEMENT AND INTERACTION WITH THE (40TH ANNIVERSARY) OCCASION
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